Home AI/VR How to Improve Google Search Results with ChatGPT

How to Improve Google Search Results with ChatGPT

by Dr. Bruce Ellis

As we all know, search engines are an integral part of our daily lives. We rely on them to help us find information, products, and services online. However, sometimes the search results we get can be overwhelming or even irrelevant. Some have quickly touted that ChatGPT will put Google out of business. While I think that is an overstatement, ChatGPT does offer a tool that many might find refreshing and intriguing when used alongside a search engine: ChatGPT for Google.

ChatGPT for Google screenshot of logo and website URL

What Is GPT?

Let’s back up just a tad and define “GPT,” what the Chrome extension is based on. GPT (Generative Pre-trained Transformer) is a state-of-the-art language generation model developed by OpenAI. It has been trained on a large dataset and can generate human-like text in a variety of languages and formats.

GPT can be fine-tuned for specific tasks and languages with training on additional data, which can help it generate more accurate and relevant responses for a given application. It is a powerful tool and has been used in a wide range of applications, including chatbots, translation, summarization, and more.

What Is ChatGPT?

As it relates to searching, ChatGPT focuses on giving you a defined answer based on the dataset that it has. Google search results, on the other hand, give you an extensive listing of items that have been designated (most likely through good SEO optimization, using LSI keywords in your page, building backlinks to your site, and more), which in reality boils down to “good marketing.” And marketing isn’t bad if it is giving you what you are searching for instead of what others want you to have.

What’s the Difference Between Search Engines and ChatGPT?

One analogy for explaining the difference between Google’s search engine (or Bing, Yahoo!, etc.) and ChatGPT is to put it in the context of going to a restaurant. Sometimes you want a menu of items to look at and choose from. And, if you’ve ever gone to Cheesecake Factory, you are basically given a book of menu items, much like getting 423.2 million search results in 1.3 seconds.

On the other hand, you might have a conversation with your server and say something like, “I’m not super hungry, but I would like a good chicken dish that is lower in carbs. What would you recommend?” What the server tells you is more in line with what ChatGPT offers. It’s based on their knowledge of the “menu items,” what others have tried, and possibly what they like themselves (if they can relate to your request). The server may give you a couple of options, but they most likely won’t say to look between pages 5 and 12 for good options.

What Is ChatGPT for Google?

ChatGPT for Google is a free Chrome extension that uses artificial intelligence to provide more informative search results. It will send your search query to the GPT servers and pull back the response. Unfortunately, you aren’t able to dive down deeper with the response as you would if you were on the ChatGPT website. You can, however, tweak your search query and have it provide more focused information.

How Does ChatGPT for Google Work?

After you have installed the ChatGPT for Google Chrome extension, just go to Google and search as you normally would. Your browser will now show results in two panels. The panel on the left will show your usual Google search results. The panel on the right will provide the results from ChatGPT as if you went directly to OpenAI’s site and typed your search prompt there.

Screenshot Google Search and ChatGPT for Google search results
Screenshot of what I received when I searched for “top 5 trends in higher education.”

What Are the Benefits of Using ChatGPT?

There are several benefits to using ChatGPT for your search needs:

  • More targeted results: By asking you clarifying questions, ChatGPT can provide more targeted search results that are more relevant to what you are looking for.
  • Fewer search results: Because ChatGPT provides more targeted results, you will likely see fewer search results overall. This can save you time and make it easier to find what you are looking for.
  • Improved search experience: The interactive nature of ChatGPT can make the search process more enjoyable and engaging.

Tips for Using ChatGPT for Google

  • Be specific in your search query. The better you are at asking questions or telling it what you want, the better results you’ll get.
  • Be patient. OpenAI is scaling, but many folks are finding that it may not be quite as fast as they’d like it to be, and there are times when it is unavailable due to exceedingly high user demands.
  • Be aware of the time limitations. Currently, according to ChatGPT, “I have access to information up until my knowledge cutoff in 2021, but I do not have access to real-time information or updates beyond that.”
  • Provide feedback. Give a thumbs up or down based on how well the ChatGPT’s info was in your opinion and experience.
  • Consider asking for more detailed information. You can jump over to ChatGPT’s site to ask for more detailed information, but you will need to enter your search query again.

If you are tired of sifting through irrelevant search results and want a more targeted and personalized search experience, give ChatGPT for Google Chrome extension a try. Try ChatGPT for yourself and see how it can improve your search experience. Its artificial intelligence technology and interactive approach can help you find what you are looking for more quickly and easily.

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1 comment

Coach August 29, 2023 - 10:06 am

Thank you for this post. Very informative and practical at the same time.


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